Urban Decay Pride
Urban Decay: Glitter Rock Pride Campaign
Commemorating NYC World Pride 2019 and the 50th anniversary of the stonewall riots by sparkling out loud
Agency: Virtue, 2019
To celebrate the 50th anniversary of Stonewall, Urban Decay created a special edition eyeliner named after it and proceeds going to the Stonewall Foundation. Glitter has long been an integral part of the queer community for expression, and for this campaign, we brought it front and center. A bold proclamation of identity and celebration for every member of the LGBTQ+ community because together, we Sparkle Out Loud.