Celebrating the return to queer brunch and how queerness thrives when you have your chosen family right next to you.

Our Place, 2021

As a 1.5 year old brand, Our Place was excited to share their first ever Pride product and campaign - a set of mugs in partnership with Mudwitch perfect for you and your chosen family. We also created a limited edition set of brunch conversation cards designed to cultivate queer joy and create conversations around the table that might not take place at your average brunch out.

The campaign was all about gathering with chosen family because for queer people, brunch is more than just a meal— it’s a way to congregate with their community. When that community hadn’t been able to get together during the pandemic, this was more important than ever.

This project was my first ever at Our Place and one I was extremely proud of - I was deeply involved in the entire process including brand strategy, sourcing and managing our charity partner, sourcing our consultant, sourcing our creative director and photographer, casting and styling the shoot, writing copy, gifting and seeding product, and more.