Agency: Virtue, 2019

HBO asked us to get Gen Zers and college students engaged with the brand — and for a generation that only knew Netflix and chill, the name HBO didn’t mean much.

It turns out the answer lied in the name — the middle to be exact.

Introducing… The HBO Box — a 100% premium, paper-made, portable portal to privacy. Now you can watch, weep, or do whatever your heart desires without any roommate to judge. And yes, we made actual cardboard boxes and gave them all away via Twitter.