Evolving Aesop Queer Library across North America.

Brand Marketing Activations and Influencer Lead, Contract
Aesop

Each June, Aesop hosts their largest global brand campaign of the year- Aesop Queer Library. I was brought on as a full-time contractor to concept and execute this multi-market campaign and IRL activation across New York, Los Angeles, and Toronto.

I concepted and executed the campaign and activation from our video and photoshoot to 4 day IRL library across markets to the with private launch parties. I cultivated partnerships with ACLU, PAPER magazine, Penguin Random House, talent, and influencers. I also collaborated with cross-functional partners across visual merchandising, training, retail, and external vendors.

Talent: Humberto Leon, Angel Dimayuga, Chi Osse, Bernie Wagenblast, West Dakota, Whitney Mallet

Authors: Ocean Vuong, J Wortham, Tourmaline, Kimberly Drew, Raquel Willis, Maurice Vellekoop