Agency: AKQA, 2018

Kiehl’s asked us to launch their newest product Youth Dose Eye Treatment— an easy, 3 dot treatment that would promise youth in just one dose. We found that the anti-aging industry was completely out of control. Beauty regimens chasing this fountain of youth snail serums, milk and honey masks, ice baths and even eye exercises.

Our story shows the crazy, complex and cumbersome choices that consumers make to keep their skin looking young while introducing Kiehl's new Youth Dose as a simple and accessible under-eye youth restoration alternative.

The campaign successfully introduced a completely new product into the Kiehl’s family and sparked a critical yet positive conversation about beauty treatments on the brand’s social channels.